What we do

WE ARE A STRATEGIC AND CREATIVE BRANDING & CAMPAIGN AGENCY COMMITTED TO FINDING YOUR BRAND’S UNIQUE MOJO AND MAKING IT SHINE ACROSS PLATFORMS

  • Objectives, finances, resource allocation, target group identification, message design, choice of channels, insights, analyses, etc. - the whole creative brief.

  • Creative message design, rhetoric, expression, call to action, creative insights, visualisation, and presentation of the finished campaign coherently across channels.

  • Films, ads, outdoor, websites, social media, pop-ups, events etc. Finished campaign elements defined by the strategy and development phase.

  • Together we monitor the campaign to track our progress towards strategic objectives and make adjustments to messages, calls-to-action, media mix, or other elements as needed.

Campaign deliverables

If you are accustomed to working with agencies and your in-house marketing team is responsible for the campaign strategy, we can skip that step and proceed directly to creating the campaign. The most important thing we need is the creative brief. Once you provide us with that, we can develop a campaign with mojo. Your brief should include the following:

Background Info:
Give a quick intro about your company or brand, with relevant info about the market and your current situation.

Goals:
What would you like to do with the campaign? For example, boost brand awareness, launch a product, increase sales, or connect with a specific target group.

Target Group:
Describe the main target audience (demographics, interests, needs) and any secondary target groups, if there are any.

Message:
What message do you want the campaign to send, and what core values should stand out?

Tone and Style:
What's the vibe and style of the campaign? Serious, funny, youthful, professional?

Competitors:
Info about competitors and what makes your company or product different from them.

Budget and Time Frame:
Give an estimated budget for the campaign and specify deadlines and schedule for delivery, launch, and end of the campaign.

Channel Selection:
What media or platforms do you want to use? (TV, social media, print, outdoor advertising, etc.)

Success Criteria:
How will you measure the success of the campaign? Increase in sales, views, social media engagement?

Once the campaign strategy is locked down, we’re good to tango!

  • We have extensive experience in organizing innovative workshops and developing precise briefs to unlock creativity and pinpoint your company’s competitive edge.

  • We offer keynote talks on branding, brand activation and finding your mojo. We showcase inspiring examples of how great Mojo brands integrate idealism, culture, and brand activation to emerge as market leaders and gain a competitive edge in their industry. Our presentations can be customised to suit your specific industry.

  • Let your branding and campaigns serve as internal beacons for your employees. Toyota coined the phrase "what we advertise, we become," emphasising the power of a brand-aligned culture. Culture eats strategy for breakfast.

Further deliverables