LEAVE ONLY YOUR FOOTPRINTS
Imbox is the best, most accessible and most sustainable protection of footwear on the market. They design, develop, and manufacture their patented products in Denmark. They are well established, with more than 6000 Imboxs already serving millions of European consumers. However, they aim to fulfil their vision of becoming the World’s best and most innovative protection system for all you wear.
Hero video for fashion
/ Social media and in-store use
Hero video for sport
/ Social media and in-store use
We were part of a long-term marketing collaboration with Imbox Protection until May 2022, working weekly in the company. Our goal was to develop and execute an effective marketing strategy to introduce Imbox Protection to new markets and strengthen its position in existing ones, particularly in the United States and Japan. It was challenging and rewarding to implement our strategies within the client's organisation and become part of their company culture.
We changed the communication from manufacturer to brand communication. Imbox's customers operate in the fashion and retail industries and must be inspired and informed. As part of our marketing strategy, we aimed to engage the retail shoe industry creatively. We achieved this through whitepapers, email marketing, and oldscool direct marketing.
When everyone else goes digital, we go analogue. To gain attention from decision-makers and key influencers in large European shoe chains, we sent them a personal box of business.
The shoebox contained a pair of Imbox-protected ARKK Cph sneakers with the recipient's name written on the sole. In addition, a video brochure, an offer for a free trial period on the Imbox protection service and a personal postcard from the Imbox area sales manager.
